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(WEBCAST) (PA) Entrepreneur Bootcamp: Selling into the U.S. Education Marketplace

February 4 @ 9:30 am - 2:30 pm EST

The U.S. K-12 education marketplace is a $700 billion behemoth that operates by its own rules and on its own schedule. For a startup to find success, it must have a thorough understanding of the market and the many challenges that await vendors.

In this bootcamp, offered in Philadelphia and online via webcast, our industry experts provide you with a market overview, then delve into the different market segments, funding sources, distribution channels, and data resources that you’ll find essential in building your sales strategy. Then you’ll examine the sales cycle and the idiosyncrasies of the purchasing process and players, essential insight as you begin to formulate and refine your sales forecast.

A panel of education industry sales professionals will share their best-practices for sales success covering such topics as prospecting, getting past the gatekeeper, and closing the deal. Additional insight from a panel of district leaders will arm you with advice for making a favorable first impression and alert you to sales practices that can kill a deal.
The day includes a networking lunch for participants and panelists.

You’ll leave with a roadmap for navigating through the challenges vendors face in this large and complex market and the foundation for crafting a realistic sales strategy and forecast.


Catalyst @ Penn GSE
3440 Market Street
Philadelphia, PA 19104 United States


Penn Graduate School of Education
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