Messaging School Choice and Education Reform: Give Your Media a Social Life

Messaging School Choice and Education Reform

Messaging School Choice and Education Reform: Give Your Media a Social Life

Posted by Choice Media on Wednesday, October 5, 2016


SPN’s Annual Meeting is the leading conference in the freedom movement aimed squarely at advancing state policy reforms essential to the American principles of liberty and law. Think tank leaders, network partners, and investors gather to strategize, network, learn from one another, share ideas, be inspired, and build requisite knowledge and skills.

For years, the education reform movement has inched forward with white papers and private conferences that preach to the choir. Now that the concept of school choice has reached critical mass in many states, the next generation of growth will be driven more by innovative social media and messaging “beyond the choir.” This session will offer wide-ranging suggestions on how to use modern tools to reach the most people and affect the most change at the lowest cost. You’ll walk away with: strategies for building followers on Instagram, Twitter, Facebook, and YouTube; methods for webcasting events to followers; and ways to leverage existing content for new platforms.

Register for The 24th State Policy Network Annual Meeting here.

Watch It Live Here on this Page at 3:15pmET!


Bob Bowdon

Bob Bowdon

Executive Director, Choice Media

Bob Bowdon runs Choice Media, a national education newsgroup which publishes a daily newswire, website ( and Twitter feed (@ChoiceMediaTV) about American schools. He frequently appears in the media to promote education reform and school choice, including Morning Joe on MSNBC; The O’Reilly Factor, The [Megyn] Kelly File and Stossel on the Fox News Channel; and many other national and local broadcasts.

Bowdon is also a filmmaker. His latest film, The Ticket, is about seven school choice innovations happening in seven states, and it’s been screened at functions hosted by the Cato Institute, the American Enterprise Institute, the Friedman Foundation, the Mackinac Institute, the Nevada Policy Research Institute, the Platte Institute and many others. Last July, The Ticket also won the coveted Audience Choice award at the Anthem Film Festival in Las Vegas. Bowdon’s previous film, The Cartel, was about corruption in public education. It won 12 film festival awards, a national theatrical release and distribution from Warner Brothers.


Michael McShane

Michael McShane

Director of Education Policy at the Show-Me Institute

A former high school teacher, he earned a Ph.D. in education policy from the University of Arkansas, an M.Ed. from the University of Notre Dame, and a B.A. in English from St. Louis University. McShane’s analyses and commentary have been published widely in the media, including in the Huffington Post, National Affairs, USA Today, and The Washington Post. He has also been featured in education-specific outlets such as Teachers College Commentary, Education Week, Phi Delta Kappan, and Education Next. In addition to authoring numerous white papers, McShane has had academic work published in Education Finance and Policy and the Journal of School Choice. He is the editor of New and Better Schools (Rowman and Littlefield, 2015), the author of Education and Opportunity (AEI Press, 2014), and coeditor of Teacher Quality 2.0 (Harvard Education Press, 2014) and Common Core Meets Education Reform (Teachers College Press, 2013).


Michael Schaus

Michael Schaus

Communications Director at the Nevada Policy Research Institute

Michael Schaus is communications director at the Nevada Policy Research Institute and is responsible for managing the organization’s messaging with the public, the media and NPRI’s membership.
Prior to joining NPRI, Michael worked in media as a national columnist, a political humorist and a conservative talk show host in Denver, Colorado. Active in both print and radio, he shared his insights and free-market economics perspective with large local and national audiences.

Michael became interested in economic theory earlier in life while employed in the financial sector. As the liaison between a local community bank and the Federal Reserve, he acquired an in-depth understanding of just how manipulative big government can be toward industry and enterprise. It was that experience with big-government intervention that initially led him into public-affairs commentary.

As communications director for NPRI, Michael brings that same level of dedication and enthusiasm to promoting NPRI’s policy solutions in support of limited and accountable government.


Jim Stergios

Jim Stergios

Executive Director of the Pioneer Institute

Jim Stergios is Executive Director of Pioneer Institute, a Boston-based think tank founded in 1988. Prior to joining Pioneer, Jim was Chief of Staff and Undersecretary for Policy in the Commonwealth’s Executive Office of Environmental Affairs, where he drove efforts on water policy, regulatory and permit reform, and urban revitalization. His prior experience includes founding and managing a business, teaching at the university level, and serving as headmaster at a preparatory school. Jim holds a doctoral degree in Political Science from Boston University.

Jim has been interviewed on the BBC, Fox News Channel, MSNBC, and has appeared regularly on local television and radio news broadcasts, including Chronicle, WBZ, WHDH, WCVB, NECN, Fox 25, WGBH TV and radio, WBUR’s Radio Boston, WBZ’s Nightside with Dan Rea, and WRKO. Jim’s opinion pieces have appeared in the Wall Street Journal, The Boston Globe, The Weekly Standard, The Washington Times, The Daily Caller, and regional newspapers throughout New England. He has been quoted in hundreds of news outlets across the country, including in The New York Times, The Economist, and The Washington Post, and speaks at national policy conferences.


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