A New Kind of Education Savings Account  is produced by the Goldwater Institute.

From Goldwater Institute’s video description:

A great education is a ticket to the American Dream. Every child deserves the chance at an education that will prepare them for a good job, a bright future, and a happy life. But for many children, the odds of attending a good school depend entirely on where they live. Empowerment Scholarship Accounts change that. They allow parents to put their children in a learning environment that gives them a shot at a better, more successful life. The parents of children who have access to these accounts say its changed their children’s lives. Learn more at ESA4AZ.com.